Kingfisher Naturally Whitening Charcoal Fluoride Free Toothpaste is a natural, refreshing and minty toothpaste that contains added activated charcoal to naturally whiten your teeth. Charcoal works to whiten teeth by adsorbing plaque and microscopic food particles that can stain teeth. Charcoal can also be used to promote good oral health by changing the pH balance in the mouth as well as helping to prevent cavities, bad breath and gum disease. This natural toothpaste contains no artificial sweeteners, flavourings, colourings or preservatives. It is suitable for vegetarian and vegan diets and is also gluten free and GM free.